Market Opportunity
The market for the gum arabic would be considered niche within Nepal due to that fact that only 16% of the land is considered arable (CIA 2014).
In comparison to the large population, every farmer would have a small amount of land in which to plant his crops. Currently there is no direct supplier of gum arabic for the use of inoculation of legume seeds within Nepal (Joshi et al., 2012). This is a perfect opportunity for a company to establish a connection with the farmers and become the sole provider of the gum arabic. The only issue would be there is not an enormous demand due to the fact that the farmers only have a small amount of land that the crop can be planted on (RPP, 2014).
There are two directions that this product could take. The first being that the seed distributor would sell the seeds inoculated with the gum arabic powder already applied, or the seed distributor could sell their seeds and the gum powder as an additional product.
In comparison to the large population, every farmer would have a small amount of land in which to plant his crops. Currently there is no direct supplier of gum arabic for the use of inoculation of legume seeds within Nepal (Joshi et al., 2012). This is a perfect opportunity for a company to establish a connection with the farmers and become the sole provider of the gum arabic. The only issue would be there is not an enormous demand due to the fact that the farmers only have a small amount of land that the crop can be planted on (RPP, 2014).
There are two directions that this product could take. The first being that the seed distributor would sell the seeds inoculated with the gum arabic powder already applied, or the seed distributor could sell their seeds and the gum powder as an additional product.